New Subaru Baja Pickup Truck

The market is finally ready for a Subaru small pickup

America wasn’t quite prepared for the Baja in the early 2000s. Pickups still had a stigma in many places, and besides, if you wanted a small, cheap, adventure-ready pickup, you could buy a Toyota Tacoma. Now, body-on-frame trucks of all types are getting expensive; the base model, $20,000-ish mid-size truck no longer exists. Trucks are more popular among younger, non-traditional pickup buyers.

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Does Subaru have a truck?

Currently, Subaru does not offer a new truck. Though, with the new global platform, we do feel like a truck model will find great success. Especially if it boasted the type of capability seen by the Subaru Crosstrek and Subaru Outback. If a new Baja came with the same powertrain options as the Crosstrek, it could even be a small truck with a manual transmission. Something that the Ford Maverick and Hyundai Santa Cruz can not come equipped with. 

Another perk that this compact truck could see is Subaru’s off-road mode. According to J.D. Power, this drive mode is featured on multiple Subaru models and helps with navigating rugged terrain at low speeds. It is something that we would hope would be featured on a new Subaru Baja model.


Subaru would need convincing to attempt another pickup

Launching any new car requires substantial effort. Subaru does not have much effort to spare currently. The brand has struggled to push out existing models with the chip shortage; Subaru has also fallen behind converting to more fuel-efficient powertrains and — judging by Crosstrek Hybrid and Solterra EV pricing — doing so affordably.

Subaru would also need compelling evidence to revisit a Baja-like truck. After all, they attempted the exact vehicle I’m proposing within recent memory, and it failed.

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The Baja (Potentially) Rides Again

Times change, and so does the automotive landscape. Where once growing cravings for full-size SUVs and trucks drowned out the Baja, the quirky smaller-hauler class it belonged to is now seeing serious interest. Several brands have thrown their hat in the ring – but what is the formula they’re following? Take a more refined and maneuverable car platform, and give it an open-air pickup bed. Down under in Australia, this is the popular “ute” segment (ironically, the Baja never was sold there). The benefits to these “utes” are many.

A lower center of gravity gives precise handling, a more nimble size for city streets, and a more refined and comfortable car-like ride. Sure, cargo capabilities are smaller than body-on-frame pickups, but you get a proper double-duty vehicle in return. Think of it as a pickup truck for those who need open-air hauling on Monday, but an easy city-commuting car-like experience the rest of the week.

We can’t say for sure, but we do know that rumors are swirling round and round. It just makes sense. Why miss out on a segment you helped pioneer? The Baja is a pseudo-classic today, standing out as a vehicle that shrugged at the early 2000’s size-obsessed market and confidently did its own thing. It’s a simple concept. You see, the Baja can be thought of as a modified Outback without a back – it rode on the same platform with a nearly identical interior, powertrain, front end, and body lines.

Quantrell Subaru in Lexington Is Closer Than San Felipe

Fortunately for you, when the time comes early next year, you won’t have to travel too far to slip behind the wheel of the all-new Subaru Baja. Quantrell Subaru in Lexington, KY, doesn’t require a passport to get to. All it takes is a quick email with one of our specialists, so contact them as soon as you would like to reserve one or take a test drive. If you absolutely cannot wait for the new Subaru Baja to be available, why not try the spacious and capable new Subaru Ascent for sale? Or on the other hand, keep some money in your pocket and grab one of our amazing used Subaru models for sale to quell the pangs of impatience. With Subaru, your investment is always protected with the Subaru Trade-Up Advantage program and customer loyalty rewards. Now on a parting note, the biggest question remains unanswered. Well, we know the answer. With all of the ranches and outdoor activities ’round here, will the new Subaru Baja also make good use of cargo bed seating just like the original? I guess you’ll have to see for yourself, but you might just find yourself saying “Vamos” to anyone you meet along your daily adventures.