How Many TikTok Followers You Need to Start Making Money

TikTok Creator Fund

TikTok has created a program called Creator Fund that currently has millions of dollars that they want to allocate to reward those users who create content frequently and spend time on their TikTok profile.

In this way, TikTok benefits economically all those who have a professional account and repeatedly post videos that subsequently obtain a high number of views.

With this program, TikTok seeks to motivate its platform’s influencers to continue generating valuable content for their audience. But they also want to attract new users to start using and publishing their own content on TikTok.

If you would like to be one of these influencers who makes money from their videos,keep reading

TikTok Creator Fund: Requirements

In order to become part of this Creator Fund and have the possibility of making money with TikTok, you have to meet a series of requirements:

➡️ It is essential that you are over 18 years of age

➡️ You must have at least 10,000 followers on your TikTok account.

❇️ How to gain followers on TikTok

➡️ During the last 30 days you must have at least 10,000 views.

➡️ Follow TikTok Community Guidelines and terms of service.

➡️ Based in the US, UK, France, Germany, Spain or Italy.

If you comply with the criteria, you can send a request to the TikTok creator center, and later the platform will verify that you meet the requirements automatically.

How to Apply to Join the TikTok Creator Fund

Do you meet the eligibility requirements?

If your answer is yes, and you are also interested in becoming part of this TikTok Creator Fund, I give you the steps to join:

First change your personal account to a creator account

To do this you have to access the TikTok app, look for the three dots in the upper right and select: 

Manage My account > Switch to Pro Account

Open the profile settings

Sign up for TikTok Creator Fund

Click on ‘TikTok Creator Fund’

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What is the TikTok Creator Fund?

In the UK the TikTok Creator Fund is part of Creator Next, a TikTok initiative that helps creators take their content to the next level.

As well as the Creator Fund, members of Creator Next get access to:

  • TikTok Creator Marketplace – a platform where creators can connect with brands and agencies with the aim of making content together

  • LIVE Gifts – creators who receive gifts from followers during live streams can redeem them for money

  • Video Gifts – a way for creators to make money from their short videos. Any gifts they receive can be exchanged for cash

  • Tips – creators using this feature can receive tips from followers who want to support them financially

How does the Creator Fund work?

So, how does the TikTok Creator Fund work? Once you’ve been accepted onto Creator Next, you can start using the Creator Fund.

The Creator Fund will pay you based on video views and engagement. You can only get paid for videos that meet TikTok’s Community Guidelines and Terms of Service.

Once you start getting paid, the money will appear in a Creator Fund Dashboard. From here, you can withdraw money to a payment platform like PayPal.

What is the Creator Fund criteria?

To join Creator Next in the UK, you need to meet the following criteria:

  • be at least 18 years old

  • meet minimum follower requirements (dependent on region, but usually around 10,000)

  • have at least 100,000 video views in the last 30 days

  • have at least three posts in the last 30 days

  • make sure your account meets TikTok’s Community Guidelines

How to make money with TikTok

The first step is to find a TikTok account. Once you have an account, you can start filming. You can either film short videos or full-length videos. The length of your video must be at least five minutes long and no more than 10 minutes long. You can also choose to make money by selling the video rights to other people. You can also use TikTok as a way to make money by advertising your video.

How else can you make money on TikTok?

If you’re looking to become an influencer and make money from affiliate marketing, it pays to have a multi-channel strategy. This means building your following across different platforms such as Instagram and YouTube, as well as TikTok.

Developing your online brand across several platforms can help you to get in front of a wider audience, build trust with your followers, and ultimately create more opportunities to make money.

That said, here are some other ways you can make money solely from TikTok:

  • song promotions – record labels and music promoters often pay influencers to promote their artists’ songs

  • collect virtual gifts and tips – you can earn extra revenue by creating content that your followers enjoy. TikTok has some useful tools (see above) to help you collect gifts and tips

  • create in-feed ads – Use TikTok Ads Manager to promote your merchandise or any services you offer

  • become a consultant – if you’re already making money from TikTok, new creators could hire you to offer tips and advice on how to get started

How many views do you need to get paid by TikTok?

To start earning money directly from TikTok, you must be 18 years or older, have at least 10,000 followers, and have accumulated at least 100,000 video views in the last 30 days.

Summary: How to Monetize TikTok in 2021

Learning how to get paid on TikTok isn’t sophisticated or tricky.

The main thing to keep in mind is that you need amazing content that people love, and you need to work hard at continuously growing your following.

If you approach it with the right mindset, and you’re willing to learn as you go and pay close attention to what’s working and what isn’t, you’ll be making money before you know it.

To recap, here are 7 ways to start making money on TikTok:

  1. Become a TikTok Influencer
  2. Grow and Sell TikTok Accounts
  3. Publish Sponsored Posts
  4. Sell Your Own Products
  5. Collect Donations
  6. Become a TikTok Consultant
  7. Start A TikTok Talent Management Agency

What steps have you taken to monetize your TikTok account? Let us know in the comments section below. 

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How much do TikTokers make in 2022?

As seen above, there are many ways to make money on TikTok and how you decide to monetize your content will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

TikTok

You need a minimum of 10,000 TikTok subscribers and over 270 million views a year to generate $100,000.

TikTok, like YouTube, has a partnership program called the TikTok Creator Fund. To be eligible, creators need to be based in either the U.S., U.K., France, Germany, Spain or Italy, be at least 18 years old, and have at least 100,000 followers and a least 100,000 video views in the last 30 days. The account also has to be aligned with TikTok's community guidelines and terms of service.

To find out how much money your followers can get you on various social media platforms, you can use Lickd.co's calculator.

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